How We Redesighted A Website and Increased Organic Visibility for Forte Roofing in Just 1.5 Months

Key Metrics Overview

  • Low Organic Visibility:  Their previous site wasn’t ranking for core keywords like “roofing in Boca Raton.” They had limited organic traffic and poor local search presence.
  • Technical and Structural Issues: No optimized page structure for services or locations. Basic technical SEO was missing: slow load times, no structured data
  • Lack of Conversion-Focused Design: No clear CTAs. No scannable homepage sections or compelling trust-building elements
  • Competitive Disadvantage: Local competitors were outranking them with more optimized and modern websites

The Company

Forte Roofing kicked off in 2021 wanting to do one thing right: give Florida homeowners roofing work they could actually count on. They'll tackle anything from patching a leak to tearing off the whole roof, and they won't leave you guessing about what's happening with your project.

The Challenge

When Forte Roofing came to us in June 2025, they were doing great work and had happy customers, but their website wasn't showing it. The site was a mess: hard to navigate, invisible to Google, and honestly just didn't look like it belonged to a company people could trust.

Key Obstacles

  • Low Organic Visibility:  Their previous site wasn’t ranking for core keywords like “roofing in Boca Raton.” They had limited organic traffic and poor local search presence.
  • Technical and Structural Issues: No optimized page structure for services or locations. Basic technical SEO was missing: slow load times, no structured data
  • Lack of Conversion-Focused Design: No clear CTAs. No scannable homepage sections or compelling trust-building elements
  • Competitive Disadvantage: Local competitors were outranking them with more optimized and modern websites

The Mission

Forte Roofing wanted to increase visibility for local search terms, boost organic traffic, and start generating high-quality leads directly from their website.

Our Strategy

We designed a streamlined, SEO-optimized web presence to serve both users and search engines. Our focus was to ensure long-term growth while seeing measurable wins within the first few weeks post-launch.

Objectives:

  • Rebuild the website with SEO best practices
  • Launch optimized service pages for local keywords
  • Improve user experience and drive conversions with clear design elements
  • Ensure technical excellence from the ground up

Actions Taken:

  • Full Website Redesign: Mobile-first, conversion-focused layout with better flow
  • Site Architecture Overhaul: Clear service categories, location-based pages
  • SEO-Driven Copy & Structure: Keyword integration, skimmable homepage sections
  • Technical Setup: Site speed optimized, schema implemented, mobile usability improved
  • Launched New Site: All changes deployed in a smooth go-live process

The Results

In just one and a half months, Forte Roofing saw measurable results and a noticeable shift in digital performance. While SEO takes time, early improvements confirm that the foundation is solid and working.

Organic traffic began growing steadily post-launch, now ranking for key local keywords such as “Boca Raton roofing services.”  Homepage and service pages receiving targeted search traffic.

Domain authority showing positive growth trends. The site speed improved significantly, thanks to clear mobile UX and SEO-structured layout validated through crawls and audits.

Clear service page architecture, CTAs and design elements already convert visitors into real leads. The site has stronger credibility thanks to skimmable homepage sections and trust signals.

We succeeded in positioning Forte Roofing to dominate their local niche, and will continue to do so over the coming months.

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Consult with Us

Ready to grow your Roofing business online? Contact us today to discuss how our roofers SEO strategies can help with domain migrations, traffic plateaus, or establishing your authority in your industry.
Discovery Call:
A quick 30-minute call to understand your challenges, goals, and where you want to take your roofing business.
Free Audit:
A deep look at how your roofing SEO is performing now—and where it can grow.
Personalized Strategy:
A custom plan made for your roofing business and the competition in your area.