1.5 Months to SEO Success for Forte Roofing (100 to 6K Traffic)

‍Key Metrics Overview

• Organic Traffic: Started climbing right after the new website went live, with the homepage and service pages finally showing up for the right searches. 
• Top 10 Keyword Rankings: Now ranking for high-intent local terms like “Boca Raton roofing services.”
• Technical Health: The new site loads faster, works smoothly on mobile, and is fully optimized for search engines.
• Local Visibility: New, optimized local roofing pages now help Forte Roofing appear more often to nearby homeowners, resulting in more calls, quote requests, and real leads.
• Domain Authority: Jumped from 11 to 16 in just 1.5 months, which is a strong early sign that Google is trusting the website more.

The Company and The Challenges

Forte Roofing is a Florida-based roofing company known for reliable repairs and full replacements. But when they came to us in 2025, their website wasn’t helping them: poor design, weak structure, and low visibility meant it wasn’t generating the leads their business deserved.

Challenges

• Low Organic Visibility: Their old site wasn’t ranking for essential local terms like “roofing in Boca Raton.” Visibility and traffic were minimal.
  
  
• Technical & Structural Gaps: No structured service hierarchy, slow load times, missing schema markup, and an architecture that search engines couldn’t properly interpret.
  
  
• Weak Conversion Design: The homepage lacked clear CTAs, readable sections, or trust-building elements such as credentials, reviews, or project examples.
  
  
• Competitor Advantage: Local roofing competitors had well-optimized websites with deeper content, faster performance, and better alignment with local SEO.

Our Strategy

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1. Full Website Redesign With Conversion-First Layout

• Rebuilt the entire website using a modern, mobile-first, conversion-focused layout.

• Improved page hierarchy with clear H1/H2 structure, stronger CTAs, and trust-building elements.
• Added scannable homepage sections to highlight services, benefits, and customer reassurance.
• Enhanced readability and visual flow to present Forte Roofing as a credible, reliable local roofer.

2. SEO-Driven Site Architecture

• Created a clean service category structure for repairs, replacements, inspections, and emergency services.
• Added location-based pages targeting Boca Raton and the surrounding areas to improve local visibility.
• Strengthened internal linking between service and location pages to boost topical authority.
• Improved URL structure, navigation, and breadcrumb logic for better crawlability.

3. Content Optimization for Local Search Intent

• Rewrote homepage and service page copy to align with high-intent roofing keywords used by Florida homeowners like Boca Raton Roofing.
• Included localized keyword clusters, FAQs, and clear value propositions to improve relevance and trust.

• Optimized metadata, header tags, and on-page SEO elements to support stronger rankings.
• Built a dedicated “All Roofing Services” hub page linking to every type of service they offer, improving navigation and crawlability.

• Made “Services” a main navigation item so both users and Google can easily access key pages.

• Connected service pages to real project case studies, allowing visitors to see completed work and photos for credibility.

• Added visuals and structured content blocks to make each page skimmable, helpful, and conversion-focused.
• Ensured every page clearly addressed homeowner pain points, reinforcing Forte Roofing's expertise and making it the easy choice.

4. Technical SEO Enhancements

• Conducted a full technical audit to identify crawl errors, broken links, and indexing gaps.
• Improved load speed with compressed images, minified scripts, and browser caching.
• Implemented LocalBusiness, Service, and FAQ schema to strengthen search engine understanding.
• Verified full mobile responsiveness and alignment with Core Web Vitals standards.

5. Post-Launch Optimization & Monitoring

• Monitored early keyword movement, impressions, and engagement through Search Console and GA4.
• Adjusted internal linking and page flow based on real user behavior patterns.
• Validated indexing improvements and technical performance through ongoing site audits.
• Continued fine-tuning content and structure to accelerate ranking gains in the first 1.5 months.

The Results

In just 1.5 months, Forte Roofing began seeing measurable improvements in visibility, traffic, and user engagement, confirming that the new website's foundation is both strong and scalable.

• Organic traffic began rising steadily as soon as the redesigned site went live, with service pages now capturing targeted keywords like “Boca Raton roofing services.”

• Domain Authority improved early (11 → 16), supported by better structure, optimized content, and search-friendly architecture.

• Technical health saw a major lift, including faster mobile performance and improved crawl scores in site audits.
• Conversions increased thanks to stronger CTAs, clear service explanations, trust sections, and a cleaner homepage flow.

Forte Roofing is now positioned to become one of the most visible roofing companies in its local market, and its early SEO gains set the stage for sustained, long-term growth.

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