If you’re serious about roofing lead generation, the stakes go far beyond getting a few clicks. I’ve worked closely with contractors and service businesses long enough to know that what matters is booked jobs, predictable demand, and leads that actually convert.
That’s why this list of the best roofing lead generation companies focuses only on providers with real roofing experience, proven results, and unmistakable evidence that their leads turn into revenue.
My Research Methodology for Selecting the Best Roofing Lead Generation Companies
Every company on this list was evaluated using the same practical criteria, focused on what actually matters to roofing businesses:
- Lead Generation Offerings & Packages: I reviewed how each company delivers leads (pay-per-call, SEO, PPC, outbound, exclusive vs shared) and whether pricing and packages make sense for real roofing operations.
- Proven Focus on Roofing Contractors: Priority was given to companies with clear, hands-on experience in roofing, understanding storm seasons, handling emergency repairs, working with insurance, and local competition.
- Case Studies & Measurable Results: I looked for concrete proof: booked jobs, revenue growth, close rates, and scalability, not vague traffic or impression metrics.
- Third-Party Reviews & Testimonials: To avoid biased claims, I validated performance through Clutch, Google, and Trustindex reviews, paying close attention to feedback from actual roofers.
- Consistency & Reputation Over Time: Long-term client relationships, repeat customers, and sustained results mattered more than one-off success stories.
This approach ensures that all listed roofing lead generation companies have real-world roofing experience, verifiable results, and customer feedback to back up their claims.
Best Roofing Lead Generation Companies Breakdown and Comparison Table
1. Roofing SEO Agency - Best for Full-Scale Lead Generation
Roofing SEO Agency Key Stats:
- Establishment Year: 2020
- Team Size: 11-50
- Headquartered in: Yerevan, Armenia
- SEO Services Offered: Keyword Optimization, Content Creation, On-Page SEO, Local SEO for Cybersecurity Companies, Link Building, Digital PR, UX/Technical SEO, Web Design, SEO Consultation
- Rating: 5.0/5 on Clutch
What Does Roofing SEO Agency Do?
Roofing SEO Agency works exclusively with roofing companies, as evidenced by the specificity of its strategies. Instead of generic SEO playbooks, they focus on roofing search behavior: storm-driven demand, insurance-related jobs, and seasonal spikes. Their work combines local SEO, Google Business Profile optimization, service-area pages, and strong trust signals. They also lean heavily into transparency, often starting with weekly reporting so clients clearly see what’s driving calls, forms, and quotes.
Why I Picked Roofing SEO Agency for Roofing Lead Generation?
What stood out to me is how tightly they connect SEO to real roofing revenue. They don’t obsess over vanity rankings. They track phone calls, quote requests, and booked jobs. If you care about showing up during emergency searches and winning Map Pack visibility, this agency clearly gets how roofers actually sell. That’s why it’s one of the best roofing lead generation companies.
Summary of Real User Reviews:
Reviews consistently point to measurable lead growth, not just traffic increases. Clients report rapid improvements in keyword rankings, stronger domain authority, and greater visibility for high-intent searches such as "roof replacement" and "emergency repair". A recurring theme is sustainability: results don’t disappear after a few months, making them a solid option for roofers who want long-term, predictable lead flow rather than ad dependency.
2. Loopex Digital - Best for Organic Lead Generation
Loopex Digital Key Stats:
- Establishment Year: 2018
- Team Size: 50+
- Headquartered in: Yerevan, Armenia
- SEO Services Offered: Technical SEO, Local SEO, International SEO, Link Building, Digital PR, Content Strategy, E-commerce SEO, White Label SEO, Enterprise SEO, SEO Consulting, Citation Building, Schema Markup, Google Business Profile Management
- Rating: 5.0/5 on Clutch (76 reviews)
What Does Loopex Digital Do?
Loopex Digital runs full-scale SEO campaigns for roofing companies that want consistent lead generation, not short-term ranking spikes. Their work covers everything from deep technical audits and keyword strategy to content optimization, backlink outreach, and digital PR. What’s notable is their focus on the top three rankings, where most clicks occur. Strategies are fully custom, supported by weekly reporting and live dashboards, with no long-term lock-ins.
Why I Picked Loopex Digital for Roofing Lead Generation?
When I reviewed their approach, what stood out was its focus on revenue. Traffic is treated as a means, not the goal. They analyze competitors, uncover keyword and link gaps, and build campaigns designed to win calls and contracts.
Summary of Real User Reviews:
Loopex Digital has strong execution and communication. Clients mention clear roadmaps, fast response times, and realistic timelines, traits that matter in contractor-driven businesses. Many point to steady increases in qualified leads rather than vanity metrics, with trust and transparency showing up as recurring themes. High referral rates suggest long-term satisfaction, not just short-term wins.
3. Roofer Elite - Best for Online Stalking Lead Packages
Roofer Elite Key Stats:
- Establishment Year: 2017
- Team Size: 2-10
- Headquartered in: San Francisco, California, U.S.
- SEO Services Offered: Custom Websites, Advertising, Branding, Lead Packages, Remarketing, SEO, Lead Capture Services
- Rating: 4.9/5 on Trustindex (250+ reviews)
What Does Roofer Elite Do?
Roofer Elite helps roofing contractors own their lead generation rather than rent it. Their model centers on local SEO, reviews, and content that drive homeowners to contact the roofer directly via their website, Google Business Profile, or phone line. Rather than shared leads or third-party platforms, they focus on building strong digital assets that compound over time. The mix includes SEO, reputation management, custom sites, and remarketing, all designed to strengthen local authority and trust.
Why I Picked Roofer Elite for Roofing Lead Generation?
What caught my attention is their emphasis on ownership. Leads aren’t resold or recycled. Everything routes back to the roofer’s brand, making this a strong option if you want long-term leverage rather than dependence on ad platforms.
Summary of Real User Reviews:
Reviews highlight responsiveness and follow-through. Customers mention fast quote turnaround, clear communication, and crews showing up as promised. Many reviews point to repeat business and referrals, suggesting trust is doing most of the selling. This was a deciding criterion for me to include them among the roofing lead generation companies.
Several contractors also report significant increases in review volume and online-generated jobs, with some noting a shift from minimal online leads to a majority of jobs coming through digital channels.
4. Webrunner Media - Best for PPC with Conversion-Optimized Landing Pages
Webrunner Media Key Stats:
- Establishment Year: 2012
- Team Size: 11-50
- Headquartered in: Saint-Lazare, QC, Canada
- SEO Services Offered: PPC, SEO, Web Design, Branding, Marketing Automation
- Rating: 4.9/5 on Google Reviews (146 reviews)
What Does Webrunner Media Do?
Webrunner Media builds performance systems for contractors who want scale, not guesswork. They combine PPC, SEO, landing pages, and marketing automation into one tightly tracked funnel. Their proprietary Contractor Growth Model™ and Boomerang technology are designed to make sure no lead is missed, ignored, or misattributed. Instead of sending traffic to generic homepages, they use conversion-focused landing pages and constant testing, thousands of experiments per year, to improve ROI over time.
Why I Picked Webrunner Media for Roofing Lead Generation?
What stood out to me is how operational their marketing feels. Everything is measured: spend, leads, close rates, revenue. If you’re already doing volume and want visibility into what’s actually making money, this setup makes a lot of sense.
Summary of Real User Reviews / Case Studies:
Reviews emphasize revenue impact over surface metrics. Contractors mention doubling or tripling revenue, sometimes even pausing campaigns because lead flow exceeded capacity. Transparency comes up repeatedly: live dashboards showing leads, wins, losses, ROI, and revenue in one place. Clients also praise Webrunner's onboarding and communication, describing it as a strategic partner rather than a hands-off ad vendor.
5. Abstrakt Marketing Group - Best for B2B Lead Generation
Abstrakt Marketing Group Key Stats:
- Establishment Year: 2009
- Team Size: 250-999
- Headquartered in: St. Louis, MO, U.S.
- SEO Services Offered: B2B Lead Generation, SEO, Web Design, PPC, Cold Calling, Cold Email, LinkedIn Outreach, Content Marketing
- Rating: 4.7/5 on Clutch (41 reviews)
What Does Abstrakt Marketing Group Do?
Instead of chasing residential volume, Abstrakt focuses on commercial roofing pipelines. Their Pipeline Outbound™ model integrates appointment setting, outbound prospecting, inbound SEO, and CRM systems into a single, coordinated sales engine. A U.S.-based team serves as an extension of the contractor’s business, handling cold outreach, inbound leads, and follow-ups, while protecting territory exclusivity by working with only one roofer per market. Salesforce and RevOps support round out the system.
Why I Picked Abstrakt Marketing Group for Roofing Lead Generation?
I included Abstrakt among roofing lead generation companies because commercial roofing isn’t a traffic game; it’s a sales process. Their ability to combine outbound appointment setting with SEO-backed inbound demand makes sense for longer sales cycles and higher-value contracts.
Summary of Real User Reviews:
Client feedback repeatedly points to real deals, not just leads. Reviews mention closed contracts, six-figure pipelines, and successful expansion into new markets. Project management and collaboration are commonly praised, especially during ongoing SEO and site updates. While a few reviews note early communication hiccups, most say those issues were resolved quickly. Overall, Abstrakt is positioned as a long-term growth partner for contractors seeking structured, repeatable B2B lead-generation systems rather than short-term tactics.
6. 99Calls - Best for Multi-Location Lead Generation
99Calls Key Stats:
- Establishment Year: 2010
- Team Size: 11–50
- Headquartered in: Lakewood Ranch, FL, U.S.
- SEO Services Offered: Lead Generation, SEO, Google Ads and LSA, GMB Optimization, Multi-Location Marketing
- Rating: 4.8/5 on Google Reviews (179 reviews)
What Does 99Calls Do?
At its core, 99Calls builds SEO-focused websites that attract homeowners already searching for roofing services, and routes those calls straight to your phone. Beyond the website, they increase visibility across search engines, directories, and platforms such as Yelp, Houzz, and Manta. The model is simple: exclusive inbound calls, no shared leads, no long-term contracts. As campaigns mature, SEO compounds, meaning many clients see lead volume improve over time without increasing spend.
Why I Picked 99Calls for Roofing Lead Generation?
What made 99Calls stand out to me is accessibility. You don’t need a massive ad budget or complex setup. For roofers who want steady inbound calls without committing to expensive PPC-only strategies, this system lowers the barrier to entry.
Summary of Real User Reviews:
Contractors repeatedly point to lead quality and exclusivity. Many mention strong ROI even on modest budgets and note that inbound calls convert more easily because prospects are already searching with intent. Long-term clients highlight consistent communication and adaptability to Google changes. While a few reviews cite mismatched expectations, often tied to minimal budgets, the dominant theme is reliability, improving performance over time, and solid value compared to traditional lead sellers.
7. Service Direct - Best for Home Services Pay Per Call
Service Direct Key Stats:
- Establishment Year: 2006
- Team Size: 11-50
- Headquartered in: Austin, TX, U.S.
- SEO Services Offered: Online Marketing, Search Engine Marketing, Lead Generation, Call Tracking, Paid Search Advertising, Home Services Pay Per Call
- Rating: Not listed (testimonials published on company website)
What Does Service Direct Do?
Rather than selling clicks or impressions, Service Direct sells phone calls. Their platform connects roofers with homeowners already looking for roofing help, using a pay-per-call model where you only pay for valid leads. Contractors control pricing, service areas down to ZIP codes, and campaign timing with no long-term commitments. Through the mySD dashboard, users can monitor calls, listen to recordings, track ROI, and receive credits for invalid leads flagged by their Quality Check system.
Why I Picked Service Direct for Roofing Lead Generation?
This is the last agency on the list of roofing lead generation companies, and I included Service Direct because it solves a very specific problem: getting fast phone conversations. If you want flexibility, scaling up during storm season or pausing without penalty, this model gives you control without locking you into long campaigns.
Summary of Real User Reviews:
Based on testimonials published on Service Direct’s site, partners consistently highlight immediate call volume and high close rates, often converting 70-90% of calls into booked jobs. Many report fast ROI, sometimes covering campaign costs within the first few leads.
Transparency is a recurring theme: clear dashboards, call recordings, predictable monthly volume, and credits for unqualified calls. Compared to other marketplaces, users frequently mention better lead exclusivity, higher intent callers, and simpler campaign management, positioning Service Direct as a reliable growth channel for roofers who care about calls that turn into jobs.
How to Choose the Right Roofing Lead Generation Company?
Start by being honest about what you need right now. If you want to make fast calls during the busy season, pay-per-call (PPC) might make sense. If you’re thinking long term, SEO and owned assets usually win. There’s no “best” option, only what fits your situation.
Pay close attention to lead ownership. Are the leads exclusive, or shared with three other roofers? That one detail alone can change your close rate.
Ask how success is measured. If a company talks only about traffic or clicks, be cautious. You want calls, booked jobs, and revenue.
Also, look at how flexible the setup is. Can you pause during slow months? Adjust service areas? Scale when storms hit?
Finally, read reviews like a roofer would. Look for comments about lead quality, responsiveness, and ROI. If other roofers are still working with them years later, that’s usually a good sign.
Bottom Line
Roofing lead generation is about timing, trust, and real homeowner intent. The best roofing lead generation companies understand seasonality, emergency searches, local competition, and the difference between traffic and booked jobs.
If you’re looking for a partner who focuses on calls, qualified leads, and predictable growth, not vanity metrics, reach out to discuss your roofing lead-generation goals and see if we’re the right fit.
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