For 30 years, this Florida roofing company built their reputation one roof at a time. Their work speaks for itself, but their website didn't. They needed their online presence to match the trust they'd earned in driveways and job sites across the state.
When we partnered with them in May 2023, their website had good bones but wasn't built for today's search landscape. Their multiple location pages told different stories in different ways, and their main pages weren't speaking Google's language in Florida's cutthroat roofing scene. They had the expertise, they just needed help getting found online.
The goal was to modernize the site’s structure, strengthen local page performance, and bring technical and content SEO into alignment, ultimately increasing organic traffic and keyword coverage across Florida.
We deployed a two-phase strategy focused on foundational cleanup and content optimization, with particular attention to the company’s location-based services.
Objectives:
Actions Taken:
Between May 2023 and July 2024, the website started showing up more often in search results for both company name searches and general service searches. The behind-the-scenes improvements we made created a solid foundation for long-term growth.
Organic traffic increased significantly, month over month. Location pages began ranking for targeted local queries. They gained greater visibility in Google Maps and local packs.
The company gained rankings for high-value keywords related to Florida roofing services, and improved position for competitive service terms in multiple cities.
In terms of technical SEO, page load times are reduced by over 40%. Schema markup indexed properly, increasing SERP feature eligibility. Internal linking and crawl structure got fully optimized.
As for the business impact, higher-quality traffic was arriving on high-intent pages, while location-specific leads improved due to better targeting.
