113% Boost in Leads for Florida-Based Roofing Company

Before Local Roofing SEO Agency

• Untracked ad spend: Google Ads were running without conversion tracking, so cost per lead and ROI were unknown. The budget was getting drained with nearly no leads. 
• Weak local trust: Few or no Google reviews, and no consistent system to collect them.
• Low conversion rate: Key pages lacked strong CTAs, trust signals, and optimized copy, resulting in lost leads.
• No data tracking setup: GA4 and Search Console were not properly configured, limiting visibility into performance and budget efficiency.

After 3 Months of Work

• Conversion tracking was fully implemented, providing clear visibility into cost per lead and campaign ROI.
• Wasted Google Ads spend was reduced by eliminating underperforming keywords and reallocating the budget to high-intent searches.
• Core local service pages began ranking on page 1 or moving significantly closer to it.

• In one month, with our roofing SEO serivces, Domain Rating (DR) rose from 4 to 10, boosting the site’s authority in Google’s eyes and long-term ability to rank in competitive local searches.

• Website conversion rate improved due to CRO enhancements on key landing pages.
• A structured review system generated consistent new 5-star Google reviews, strengthening local trust signals.

After 6 Months of Work

• Multiple priority local keywords ranked in the top positions, including visibility in the Google Map Pack.
• Organic traffic increased 420% compared to baseline, reducing reliance on paid ads by ~28%.

• Cost per lead decreased as SEO and CRO improvements compounded.
• Google Business Profile became a consistent acquisition channel, contributing to a ~46% increase in total monthly leads.

Note: Marketing decisions were fully data-driven through GA4 and Search Console tracking.

After 12 Months of Work

• Organic traffic grew 446% over the starting point within 12 months, becoming the primary lead source.
• Core commercial local keywords held stable Top 3-5 rankings, with multiple terms appearing in the Google Map Pack.
• Cost per acquisition decreased by 53% compared to the initial stage, driven by improved targeting, CRO, and organic growth.
• The roofing company built a 65+ review portfolio with a 4.7-5.0 star rating and consistent monthly review growth of 5-7 new reviews.
• Marketing shifted from reactive spending to a scalable, predictable growth system.

Our Strategy

• Balanced Paid & Organic Strategy: Restructured roofing Google Ads around high-intent keywords with full conversion tracking while building SEO to reduce long-term cost per lead and reliance on paid traffic.
• Local Search Optimization: Optimized service and location pages around commercial local keywords with aligned headers, metadata, and internal linking. Developed and implemented a detailed roofing SEO strategy, focusing on local visibility.
• Conversion Rate Optimization (CRO): Strengthened CTAs, simplified layouts, improved copy clarity, and repositioned forms and call elements to increase lead conversions. 
• Reputation & GBP Optimization: Implemented a structured reputation management system for Google reviews and integrated testimonials on key pages while fully optimizing the Google Business Profile for Map Pack visibility.

Tracking & Data Infrastructure: Configured GA4, Search Console, and conversion track