Your roofing website needs to target competitive keywords, but you don’t want to chase the same five keywords your competitors already rank for. After running roofing SEO campaigns across dozens of markets, I've found the real wins might come from targeting the keywords everyone else overlooks.
This list breaks down 100+ roofing SEO keywords, including search volume data and guidance on which ones drive jobs versus which ones just drive traffic.
Top 100 Roofing SEO Keywords for 2026
Note: The 100 keywords above are derived from Ahrefs. They are non-local, non-branded roofing SEO keywords with the highest global search volume.
Local Roofing SEO Keywords
One important thing before you use the list above: roofing SEO is local by default.
When someone searches for “roof repair” or “roof replacement”, they’re almost always looking for a roofer in their area. Google knows that, which is why it mostly shows local companies and location-specific pages in the results.
That’s why the keyword list above doesn’t include local terms on purpose. Instead of giving you hundreds of city-specific keywords, it’s more useful to understand the structure, so you can create the right pages for your specific service areas.
Here’s how local roofing keywords usually work:
People search using combinations like:
- roofing company near me
- roofing contractor near me
- roof repair near me
- roof replacement near me
And they also search using specific locations, for example:
- roofing company new jersey
- roofing contractor los angeles
- roof repair maui
You can turn this into pages by combining:
- Location (city, area, state, neighborhood)
- Roofer type or service
For example:
- [city] + roofing company
- [city] + roofing contractor
- [city] + roof repair
- [city] + roof replacement
- [city] + commercial roofing
- [city] + residential roofer
If you serve a wider area, you can do the same by replacing the city name with a state name.
The goal isn’t to stuff keywords everywhere, it’s to create clear local service pages that show Google and homeowners exactly where you work and what you offer.
How to Use These Roofing Keywords on Your Roofing Website
Now that you have the list, here’s the critical part most roofing SEO guides skip: not all keywords do the same job on your site, and that’s exactly how your site should work.
Some of them are perfect for service pages. Examples are:
- roof repair
- roof replacement
- emergency roof repair
These are the keywords that usually bring calls and quote requests, especially when they’re tied to local pages, with local keywords like “roof repair in nyc” or “roof replacement in new york.”
Others work for blogs or educational content. Keywords related to materials, roof types, technical parts, or pricing help answer the roofing questions homeowners typically Google before they’re ready to hire anyone. This content builds trust, shows expertise, and helps your service pages rank higher.
And that’s important because customers don’t always start by searching for a service. Many first look up materials, costs, or whether something can be fixed. Many are also seeking roofing trends to inform their decisions.
When they land on your site during that research phase and get clear, helpful answers, you’re the roofer they remember when it’s time to call.
In short, my advice as an expert in a roofing SEO agency would be:
- Use service keywords to generate roofing leads.
- Use informational keywords to build authority and drive traffic.
Both matter; they just play different roles. For more insights on how to use those keywords to build a strong blog, check out our guide with 120 roofing blog ideas!
Get Your Keywords for Roofers Working Faster
Keyword research is the starting point. Implementation, content creation, and ongoing tracking determine whether keywords turn into phone calls.
Most roofing companies we work with see traction within just 2-3 months when targeting the right keywords for their market. You can check out our case studies to see for yourself.
The difference between a keyword list and results comes down to execution: building pages, writing content, earning local authority, and measuring what works.
If you want help identifying which keywords will drive the most jobs for your roofing business, contact our roofing SEO team, and let’s talk about your goals. We analyze your market and competition and show you where the opportunities lie.
FAQs About Roofing SEO Keywords
What is the difference between SEO keywords and Google Ads keywords for roofers?
SEO keywords are optimized for organic rankings that build over time. Google Ads keywords are bid on for immediate paid placement. The same keyword can work for both, but paid campaigns require match types and negative keywords to control costs. Many roofing companies use Google Ads for immediate leads while building organic rankings in parallel.
How many roofing keywords should a roofing company target at once?
One primary keyword per page with a handful of related secondary terms works best. A roof repair page targets roof repair keywords. A roof replacement page targets replacement keywords. Trying to rank one page for unrelated keywords dilutes focus and confuses search engines.
How long does it take to rank for competitive roofing keywords?
New pages typically take several months to gain traction for competitive local keywords. Less competitive long-tail phrases can rank faster. "Emergency roof repair plano tx" might rank in weeks, while "roofing company dallas" could take considerably longer. Consistent content and link building accelerate the timeline.
However, we’ve made our client’s traffic jump from 100 to 6K in just 1.5 months. Check out our case study on Forte Roofing to learn how we did it.
Should a roofing company target the same keywords as local competitors?
Yes, for high-value terms, both companies serve. But gaps exist where competitors are weak. They may not have created pages for specific neighborhoods, or they may ignore commercial roofing entirely. Targeting services, materials, or areas competitors miss creates opportunity.
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