The vast majority of roofing advice online reads as if it were written by someone who has never stood on a roof or signed a contract. I've spent years watching homeowners get burned by this, and roofers lose jobs to competitors who simply showed up better in search results.
I pulled search volume data for every roofing question people type into Google using Ahrefs. What follows are the 150 most common roofing questions, with the real numbers attached so you can see exactly what homeowners want to know before they pick up the phone. I’ll also provide topical clusters for these questions at the end that you can use for your blog planning.
The #1 Most Asked Roofing Question on Google
"How much does a new roof cost?" is typed into Google more than 6,600 times every month! It's the most-searched roofing question, and the answer depends on four main factors: roof size, material type, your geographic location, and whether the existing roof needs to be removed first.
For a typical 2,000 square foot home, you're looking at somewhere between $9,000 and $30,000, depending on the material (asphalt shingles on the lower end, and slate on the more premium side).
And labor rates swing wildly depending on where you live, so a roof in Phoenix won't cost the same as one in Boston.
Here's what drives the final price:
- Roof Size and Pitch: Steeper roofs take more time and safety equipment, which adds labor cost
- Material Selection: Asphalt shingles sit at the budget end, while slate and copper top the scale
- Tear-Off Work: Removing old layers means extra labor hours and disposal fees
- Local Labor Rates: Urban markets typically run higher than rural areas
- Hidden Repairs: Rotten decking or damaged trusses add costs you won't see until the old roof comes off
Top 150 Most Asked Roofing Questions on Google
|
#
|
Keyword
|
Search Volume
|
|
1
|
how much does a new roof cost
|
6600
|
|
2
|
how much is a new roof
|
5300
|
|
3
|
how much does it cost to replace a roof
|
3600
|
|
4
|
how much does a roof cost
|
2300
|
|
5
|
how to install metal roofing
|
2100
|
|
6
|
how much does a metal roof cost
|
2000
|
|
7
|
how much does it cost to replace a roof on a 1,500 square foot house
|
1900
|
|
8
|
how long does a metal roof last
|
1800
|
|
9
|
how to cut metal roofing
|
1700
|
|
10
|
what is tpo roofing
|
1500
|
|
11
|
how much is a metal roof
|
1500
|
|
12
|
how to install a metal roof
|
1300
|
|
13
|
can you paint a metal roof
|
1100
|
|
14
|
how much for a new roof
|
1000
|
|
15
|
how much does a roof replacement cost
|
800
|
|
16
|
what is a square in roofing
|
700
|
|
17
|
how much does it cost to repair a roof
|
700
|
|
18
|
how much does it cost for a new roof
|
600
|
|
19
|
how much does new roof cost
|
600
|
|
20
|
how much does roofing cost
|
600
|
|
21
|
what is epdm roofing
|
600
|
|
22
|
how much does roof replacement cost
|
500
|
|
23
|
is a metal roof better than shingles
|
500
|
|
24
|
how long does a new roof last
|
500
|
|
25
|
can you put a metal roof over shingles
|
500
|
|
26
|
how to start a roofing company
|
500
|
|
27
|
how to get a new roof for free
|
500
|
|
28
|
how to pay for a new roof
|
500
|
|
29
|
how much does it cost to replace roof
|
450
|
|
30
|
how much does roof maxx cost
|
450
|
|
31
|
how to install metal roof
|
450
|
|
32
|
does a new roof increase home value
|
450
|
|
33
|
how much is metal roofing
|
450
|
|
34
|
where to screw metal roofing
|
450
|
|
35
|
how much for new roof
|
450
|
|
36
|
can you put solar panels on a metal roof
|
450
|
|
37
|
how much does metal roofing cost
|
400
|
|
38
|
how to install roll roofing
|
400
|
|
39
|
how much does a roof inspection cost
|
400
|
|
40
|
how much does roof repair cost
|
400
|
|
41
|
can you paint metal roofing
|
400
|
|
42
|
will homeowners insurance pay for a new roof
|
350
|
|
43
|
how to repair a damaged roof
|
350
|
|
44
|
what is the best coating for metal roof
|
350
|
|
45
|
what does a new roof cost
|
350
|
|
46
|
how to overlap metal roofing
|
350
|
|
47
|
what is a roofing square
|
350
|
|
48
|
how long does metal roof last
|
350
|
|
49
|
how big is a roofing square
|
350
|
|
50
|
is metal roofing cheaper than shingles
|
350
|
|
51
|
how much is new roof
|
350
|
|
52
|
what is roofing
|
350
|
|
53
|
how big is a square in roofing
|
350
|
|
54
|
will homeowners insurance cover a new roof
|
350
|
|
55
|
how to install metal roofing over shingles
|
350
|
|
56
|
cuanto es una escuadra de roofing en pies
|
350
|
|
57
|
how many square feet in a roofing square
|
350
|
|
58
|
how to repair roof leak
|
300
|
|
59
|
how much should a new roof cost
|
300
|
|
60
|
what is built up roofing
|
300
|
|
61
|
how much is a new roof on a house
|
300
|
|
62
|
how much does it cost to repair a roof leak
|
300
|
|
63
|
where to put screws on metal roof
|
300
|
|
64
|
is metal roof cheaper than shingles
|
300
|
|
65
|
how much does it cost to reshingle a roof
|
300
|
|
66
|
how much does a new roof increase home value
|
300
|
|
67
|
how much roof replacement cost
|
300
|
|
68
|
what is the best roofing material
|
300
|
|
69
|
how to clean a metal roof
|
300
|
|
70
|
what is modified bitumen roofing
|
300
|
|
71
|
how to repair a roof
|
300
|
|
72
|
where to buy metal roofing
|
300
|
|
73
|
how much does it cost to get a new roof
|
300
|
|
74
|
how to find a roofing contractor
|
300
|
|
75
|
how much to repair a roof
|
300
|
|
76
|
how to repair roof shingles
|
300
|
|
77
|
how much does it cost to roof a house
|
300
|
|
78
|
need a new roof but can't afford it
|
300
|
|
79
|
how much does it cost to fix a roof
|
300
|
|
80
|
how to choose a roofing contractor
|
250
|
|
81
|
can you walk on a metal roof
|
250
|
|
82
|
how to repair a roof leak
|
250
|
|
83
|
what is commercial roofing
|
250
|
|
84
|
how much does a roof cost to replace
|
250
|
|
85
|
how wide is metal roofing
|
250
|
|
86
|
how much does a shingle roof cost
|
250
|
|
87
|
can you finance a new roof
|
250
|
|
88
|
can you put metal roof over shingles
|
250
|
|
89
|
what is rolled roofing
|
250
|
|
90
|
how to install standing seam metal roof
|
250
|
|
91
|
how to paint a metal roof
|
250
|
|
92
|
how to tell if you need a new roof
|
250
|
|
93
|
what are the top 5 roofing materials?
|
250
|
|
94
|
can you claim a new roof on your taxes
|
250
|
|
95
|
how to repair a leaky roof
|
250
|
|
96
|
what is roll roofing
|
250
|
|
97
|
how much does a slate roof cost
|
250
|
|
98
|
how much does it cost to redo a roof
|
250
|
|
99
|
how to install corrugated metal roofing
|
250
|
|
100
|
how many roofing nails per square
|
250
|
|
101
|
how to finance a new roof
|
250
|
|
102
|
how to install metal roofing on a shed
|
250
|
|
103
|
is metal roof better than shingles
|
250
|
|
104
|
what is the average cost of a new roof
|
250
|
|
105
|
what is a standing seam metal roof
|
250
|
|
106
|
what is the average cost to replace a roof
|
250
|
|
107
|
how to market a roofing company
|
200
|
|
108
|
how much does it cost to shingle a roof
|
200
|
|
109
|
how much does a new roof add to home value
|
200
|
|
110
|
how much does replacing a roof cost
|
200
|
|
111
|
how much cost to replace roof
|
200
|
|
112
|
how to pick a roofing contractor
|
200
|
|
113
|
how long does it take to get a new roof
|
200
|
|
114
|
how much is a roofing square
|
200
|
|
115
|
how to cut tin roofing
|
200
|
|
116
|
how much is a new roof cost
|
200
|
|
117
|
how to repair rv roof
|
200
|
|
118
|
how to get roofing leads
|
200
|
|
119
|
how do you know when you need a new roof
|
200
|
|
120
|
is roofing felt waterproof
|
200
|
|
121
|
how much does it cost to replace roof shingles
|
200
|
|
122
|
how much value does a new roof add
|
200
|
|
123
|
how to choose a good commercial roofing contractor
|
200
|
|
124
|
can you write off a new roof on your taxes
|
200
|
|
125
|
how much new roof
|
200
|
|
126
|
how to get a new roof from insurance
|
200
|
|
127
|
does homeowners insurance cover new roof
|
200
|
|
128
|
will a new roof lower my insurance
|
200
|
|
129
|
how much does it cost to replace a shingle roof
|
200
|
|
130
|
how much does it cost to change a roof
|
200
|
|
131
|
what is standing seam metal roof
|
200
|
|
132
|
how to install steel roofing
|
200
|
|
133
|
what are the different types of roofing shingles
|
200
|
|
134
|
how much is a new roof on average
|
200
|
|
135
|
what are the disadvantages of a metal roof
|
200
|
|
136
|
how to put on a metal roof
|
200
|
|
137
|
how to clean a metal roof without scrubbing
|
200
|
|
138
|
how much overhang on metal roof
|
200
|
|
139
|
how many roofing companies in the us
|
200
|
|
140
|
how much does a steel roof cost
|
200
|
|
141
|
is roofing hard
|
200
|
|
142
|
how often do you need a new roof
|
200
|
|
143
|
how to install a metal roof over shingles
|
200
|
|
144
|
how to become a roofing contractor
|
200
|
|
145
|
how to get a new roof without paying deductible
|
200
|
|
146
|
how to install gutters on a metal roof
|
200
|
|
147
|
does a new roof lower your homeowners insurance
|
200
|
|
148
|
how many bundles in a roofing square
|
200
|
|
149
|
what does tpo stand for in roofing
|
200
|
|
150
|
which type of roofing shingles to put on your house
|
200
|
The Roofing Question Clusters Homeowners Will Keep Searching for in 2026
When you zoom out from individual questions, clear patterns appear. Homeowners don’t search randomly: they move through a few predictable topic areas as they try to understand their roof, its condition, and what to do next. These topic clusters are evergreen needs, which is why they’ll continue to drive traffic and leads well into 2026.
|
Topic Cluster Based on Top Roofing Questions
|
Why This Cluster Matters for Your Roofing Blog
|
|
Cost & Pricing
|
This is where almost every roofing journey starts. Homeowners want price ranges, cost drivers, and clarity before they ever call a contractor. Pages in this cluster attract high-intent visitors who are close to requesting estimates.
|
|
Roof Repairs & Leaks
|
These searches come from urgency. Homeowners are dealing with active problems and need fast, clear answers. This cluster drives emergency calls and short decision cycles, especially during storms or seasonal damage.
|
|
Roofing Materials & Types
|
People use this cluster to understand their options before committing. It builds trust and positions your business as an expert guide, not just an installer, while supporting future cost and replacement decisions.
|
|
Metal Roofing
|
Metal roofing attracts comparison-driven, long-term planners. These users research deeply and often have higher budgets. Strong coverage here supports high-value projects and long consideration cycles.
|
|
Roof Lifespan, Value & Timing
|
This cluster answers “Is it worth it?” questions. Homeowners use it to justify replacement, understand timing, and weigh home value impact. It’s critical for converting hesitant buyers.
|
|
Insurance, Financing & Payment
|
Cost anxiety pushes homeowners into this cluster. Clear explanations remove buying barriers, keep visitors from leaving your site, and build trust at the exact moment decisions are made.
|
|
Roofing Measurements & Terminology
|
These searches help homeowners make sense of estimates and quotes. Covering this cluster builds confidence, reduces confusion, and makes your pricing feel transparent and professional.
|
|
Choosing a Roofing Contractor
|
Trust-focused searches happen right before hiring. This cluster influences who gets the job by helping homeowners feel confident they’re choosing the right contractor.
|
|
Roofing Industry & Business (Optional)
|
This cluster is lower priority for homeowner leads, but useful for branding or if the site also targets other roofers. Not essential for most residential roofing businesses.
|
If you plan to use these clusters or questions in your blog, check out our roofing SEO guide, to see how to do it properly!
How to Use These Roofing Questions for SEO
If you're a roofing contractor reading this, the roofing questions, search volumes and clusters above represent real opportunities. Every question is someone actively looking for answers, and potentially looking to hire you!
Why Roofing Questions Drive Organic Traffic
Question-based searches signal intent. Someone asking "how much does a roof cost" is further along in the buying process than someone just searching "roofing." They're gathering information to make a decision soon.
Creating content that directly answers common questions positions your website as a helpful resource. Google rewards pages that satisfy search intent with higher rankings. This also boosts your roofing reputation, showing your expertise.
How to Structure Questions Content for Google Rankings
Google's featured snippets pull from pages that answer roofing questions clearly and concisely. Structure matters here.
Put the question in a heading tag like H2 or H3. Answer directly in the first sentence or two. Add supporting details after the direct answer. Use FAQ schema markup so Google understands the page format.
We've seen roofing clients capture featured snippets within weeks of publishing well-structured pages, answering specific queries. Check out our roofing case studies to discover more insights!
Roofing Questions with the Highest Search Volume
Focus content efforts on high-volume questions first. Cost questions dominate search volume, followed by lifespan and contractor selection queries. Local variations matter too. "Roof replacement cost dallas" has different volume than the same query for smaller markets.
Optimizing Your Google Business Profile with FAQs
Your Google Business Profile (GBP) has a Q&A section that most roofers ignore completely. Proactively add common questions and answers there. It improves your profile's completeness and reduces repetitive phone calls asking the same things.
When customers ask questions through GBP, answer promptly. Those responses stay visible to future searchers browsing your profile.
Key Takeaways: Turn These Roofing Questions into Real Jobs
The homeowners searching roofing questions are future customers. They're actively researching because they have a roof problem or project coming up.
Showing up when they search, with helpful answers that build trust, puts you ahead of competitors who only run ads. Organic visibility compounds over time. The content you create today keeps working for months and years.
At roofing SEO agency, we help contractors turn search opportunities into phone calls and booked jobs. If you want a custom strategy for your market, reach out and we'll show you exactly which questions to target first.
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