200% Growth in Leads and Calls for a Small Florida-based Roofing Company

Before Local Roofing SEO Agency

1. Invisible for emergency hurricane searches: The company wasn’t ranking for high-intent emergency queries related to hurricanes. Rankings were unstable and inconsistent, especially during peak demand periods.
2. No visibility for their strongest differentiator: They offered extreme wind-resistant sealed roof decks, a premium, hurricane-focused solution, but had zero visibility for these searches.
3. Low authority in a competitive Florida market: As a smaller company, they struggled to build trust signals in Google’s eyes, making it difficult to compete with larger, established players.
4. Technical issues blocking performance: The site had multiple technical problems with speed, schema, and structural gaps that were limiting rankings, even when the content was relevant.

After 1.5 Months

1. Full technical cleanup completed: schema optimized, mobile and site speed improved, and crawl issues resolved.
2. Early traction from informational hurricane-related content, bringing in initial traffic.
3. The website and Google Business Profile were aligned on hurricane-focused and material-specific messaging.

After 3 Months

1. The site began ranking for local Florida keywords that previously had no visibility.

2. Domain Rating increased from 18 to 25, with continued upward momentum.

3. Visibility in AI-driven search results improved due to increased mentions, structured content, and stronger topical authority.

After 6 Months

1. Referring domains increased to 245 (+302%), significantly strengthening authority.

2. Organic traffic grew by 808%, driven by hurricane and service-specific searches.

3. Leads increased by 200%, with more inbound demand tied directly to high-intent queries.

Our Strategy

1. Technical SEO Foundation: We started with a full technical audit, fixing speed issues, optimizing schema, and improving mobile performance. This removed key barriers that were suppressing rankings and created a strong baseline for growth.
2. Topical Authority Through Hurricane-Focused Content: We built a content layer on hurricane protection for roofing, a core concern in Florida. Blogs targeted real homeowners' pain points (e.g., protection against 130-mph winds), helping Google recognize the site as a trusted source in this niche.
3. Service + Material Page Development: We created dedicated pages for hurricane-related services and wind-resistant sealed roof decks. These pages were supported by blog content and optimized to capture high-intent searches tied to both services and materials.
4. Local SEO + GMB Alignment: We aligned the website and Google Business Profile around hurricane-specific and material-specific keywords. This consistency strengthened local signals and improved visibility in location-based searches.

Off-Site Authority Building: We built backlinks to key service and content pages through relevant local directories, roofing platforms, and industry-related sources. This accelerated authority growth and supported ranking improvements across competitive keywords.